ROLEX News Room

DESIGN SYSTEM AND IMPLEMENTATION

We collaborated with the Rolex European division to bring to life their new News Media digital platform. The Rolex News Room is a tool for Rolex users to be informed of the most up to date news as well as acquiring additional information of the technical specifications of the Rolex products and services. Our approach to design this platform was to modernize its usability by transforming it into a go-to destination for Rolex global news. As a result, we introduced and incorporated features that will provide the media and Rolex users with timely news and intuitive navigation when accessing the brand, products and sponsorship content. In addition, we created and developed a multi-functional design system that serves as the backbone for their digital ecosystem and that can be implemented across their digital applications and business streams. This design system helped bringing consistency and better web usability throughout their main digital platforms. My role in the project consisted in conceptualize and produce this design system that would optimize the customer experience in the digital space, as well as implementing it to the News Room platform.

Agency: Valtech Role: Design Director

https://newsroom.rolex.com/