In 2024, we conceived the new Ford Explorer® SUV, designed to deliver a more intuitive, streamlined, and customizable driving experience.
As Product Designer for the Digital Design team, I worked with cross-functional teams to shape the core experience and framework for how users interact with the infotainment system and cabin displays. Our main goals were to provide the most seamless and safest driving experience for the Explorer drivers'.
We reimagined the in-vehicle experience, shifting from a control-focused design to a customer-first experience— more seamlessly integrating users’ favorite features and most used apps such as climate, media, radio and navigation, all in one launcher application.